A-Z Glossary

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Umbrella Brand
An umbrella brand is a parent brand that appears on a number of products that may each have separate brand images.
Lucozade Sport (10th Edition) | Cadbury (6th edition) | Cadbury (5th Edition) |
DAA (13th Edition)
Unique Selling Point (USP)
What makes a product or service stand out from the competition.
RTE (10th Edition) | Musgrave Group (9th Edition)
Unique Selling Proposition
That quality of a good or service that differentiates it from competing products. It is usually promoted in the company's advertising campaigns.
Upskilling
Increasing the skills of workers, usually through training.
Trainers and employers both argue that to upskill workers improves
their employability.
Urban Blight
This is a condition of property in parts of a city, town, or neighbourhood that is detrimental to the physical, social, and/or economic well-being of a community. It can include abandoned buildings or those severely neglected by their owners.
Diageo Ireland (10th Edition)