• Home
  • Case Studies
  • Archive
  • Resources
  • Business Partners
  • About Us
  • Contact Us

A-Z Glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z


Glossary Definitions

  • Target Market
    The target market is a precise description of the customers a product will be aimed at. The marketing mix is co-ordinated to effectively target this precise segment of the market.
  • Tourism Ireland (9th Edition) | USIT (6th Edition) |GlaxoSmithKline (5th Edition) | Cadbury (5th Edition)
  • Taxation
    Taxation is the principle source of a government's income. Different forms of taxes are used to encourage or discourage particular activities. A good taxation system reflects Adam Smith's Canon's of Taxation, which appeared in his book The Wealth of Nations (1776).
  • Office of the Revenue Commissioners (9th Edition) | LGMSB (9th Edition) | The Revenue Commissioners (5th Edition)
  • Teagasc
    The Agriculture and Food Development Authority – is the national body providing integrated research, advisory and training services to the agriculture and food industry and rural communities. It was established in 1988 under the Agriculture Act, 1988.
  • AIB (12th Edition)
  • Tender
    This is an offer by a company to do certain work or supply certain goods at a fixed rate.
  • Dept. of Finance (6th Edition)
  • Tendering Process
    The process of inviting parties to submit an offer by public advertisement, followed by evaluation of offers and selecting a successful bidder.
  • Department of Finance (9th Edition)
  • Tertiary Sector
    Companies that work in commerce, insurance, finance and business services, transport, communications and storage, public administration and defense, and professional services.
  • IFSRA (8th Edition)
  • Top-of-mind
    Product/brand awareness is so high that the consumer associates this brand with its product category,and will automatically give it consideration when buying within this category.
  • Cadbury (9th Edition)
  • Total Factor Productivity
    The efficiency with which people and capital are combined in the output of the economy. Productivity gains lead to improvements in the standard of living, because as labour, capital, etc. produce more, they generate greater income.
  • Microsoft (9th Edition)
  • Total Foreign Exchange Earnings
    This is the amount of foreign currency that has been converted to Irish currency by visitors.
  • Bord Failte (6th Edition)
  • Total Quality Management (TQM)
    A quality management system which looks at quality from the external or customer’s perspective. All items produced must meet or exceed the customer’s expectations. Under TQM, quality is an essential part of every stage of the production process and not merely an inspection at the end.
  • Diageo (9th Edition)
  • Traceability
    The identification of the origin of feed and food ingredients and food sources is of prime importance for the protection of consumers, particularly when products are found to be faulty.
  • Bord Bia (10th Edition) | AIB (12th Edition)
  • Trademark
    A distinctive marking on a product which gives legal protection to the maker against the product or the product name being copied by a competitor.
  • Elan (5th Edition)
  • Trade Union
    An organisation of workers formed to protect the rights and advance the interests of its members concerning wages, benefits and working conditions.
  • Labour Relations Commission (9th Edition) | LRC (11th Edition) | LRC (12th Edition)
  • Transaction costs
    The costs of changing one currency into another. The euro will eliminate such costs and will be a great help to traders and tourists.
  • Transactional to Relationship marketing
    Where the customer, rather than a product or service, is the centre of all marketing activities.
  • AIB (8th Edition)
  • Transnational companies
    Organisations that make or distribute goods/services in more than one country. Also known as multi-national companies these organisations have a worldview when it comes to marketing.
  • EU Commission (11th Edition)
  • Transnational Organisation
    An organisation that makes or distributes goods/services in more than one country. Also known as a multi-national company these organisations have a worldview when it comes to marketing.
  • Diageo (9th Edition) |CRH (8th Edition)| Amway (8th Edition) | CRH (7th Edition) | AIB (6th Edition) | Beiresdorf (6th Edition) |National Roads Authority (5th Edition)
  • Trust Fund
    This is generally defined as the monies and assets for the time being held the trustees subject to the trust scheme. It is held under the legal control of the trustees of the scheme.
  • The Pensions Board (11th Edition)
  • Turnover
    This is the volume of business (total sales revenue) over a period of time.
  • CRH (11th Edition) | Musgrave (12th Edition)