A-Z Glossary

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Qualitative research
Involves collecting, analysing and interpreting data by observing what people do and say. Whereas quantitative research refers to numbers of things, qualitative research refers to meanings, concepts, characteristics and descriptions of things.
DAA (13th Edition)
Quality Control
A method of checking the efficiency of a company's production processes. A good quality control system is necessary to satisfy consumer law. It is also likely to save a company significant amounts on rejected produce. It is an essential element of techniques like total quality management, which tend to make each worker responsible for the quality of his/her output.
Food Safety Promotion Board (6th Edition) | Guinness UDV (6th Edition) | An Gardai Siochana (5th Edition)
Quantitative research
The gathering and analysis of data that is measurable and can include statistical results, financial data or demographic data.
DAA (13th Edition)