Dublin Airport Authority
Dublin Airport Authority plc (DAA) is a State-owned company that first began operations in 1937. It was originally called Aer Rianta and changed its name in 2004 following the State Airports Act. Its core business is airport and retail management in Dublin, Cork and Shannon Airports.
Airport management activities include:
- airport police
- security screening
- airport emergency and fire service
- terminal, airside and landside operations
- baggage handling
- car parks
- cleaning
- airport development
- property management.
DAA has over 3,600 employees and an annual turnover in excess of €620 million. It is an industry leader in Duty Free retailing, conducting international retailing through Aer Rianta International with retail operations in Europe, the Middle East, CIS (former Soviet States) and North America.
Given the nature of air travel, the airport environment has its own unique set of challenges in terms of providing a good customer experience. This study focuses on DAA’s approach to understanding customer experience and how market research has played a part in the development of its retail strategy.
To read more about Dublin Airport Authority why not look at the available case studies and/or click to the Dublin Airport Authority web site at www.daa.ie
Business 2000 13th Edition (2009)
