Bus Éireann

Bus Éireann was formed in 1987 to provide bus services throughout Ireland with the exception of Dublin City. The company is committed to meeting the needs of its customers and this is reflected in its mission statement, ‘to succeed by providing excellent service to our customers through a committed team’. Part of the Bus Éireann logo is the Irish red setter, which is friendly, reliable and fast, as Bus Éireann strives to be when serving its customers.

This case study will look at how Bus Éireann is using emarketing to effectively target its audience and generate greater online sales while developing a more qualitative and interactive relationship with its customers.

To read more about Bus Éireann why not look at the available case studies and/or click to the Bus Éireann web site at www.buseireann.ie