8th Edition Case Studies

• AIB — Customer Relationship Management
• Amway — A Global Transnational Organisation
• Bank of Ireland — Corporate Giving & Responsibility
• Broadcasting Commission of Ireland — Advertising and Children
• Bus Eireann — Human Resources Embracing Equality and Diversity
• Cadbury  — Brand Development- Building the Dairy Milk Megabrand
• CRH plc — A Model of Financial Performance
• Dell Computer (Ireland) — Directly from Dell to the Customer
• Department of Agriculture & Food — EU Common Agricultural Policy 
• Department of Communications, Marine and Natural Resources — Broadband for Schools
• Department of Finance — Equality within the Civil Service
• Department of Health & Children — The Government and the Economy
• Department of Transport — Continuous Monitoring and Management of Road Safety in Ireland
• Diageo plc — Guinness Storehouse- The Visitor Experience
• Food Safety Promotion Board — Understanding Labelling-A Consumer Right!
• Health & Safety Authority — Managing Construction Safety
• InterTradeIreland — The Knowledge Economy
• InterTradeIreland — Building an Effective Business Plan
• Irish Financial Services Regulatory Authority — It's your money
• Iarnrod Eireann — National Railway Infrastructure
• Luas — Dublin's Light Rail Transit System
• Microsoft — Managing Projects through Effective Teamwork
• Musgrave Ltd — Staying Focused in a Competitive Market
• National Development Plan — EU Structural and Cohesion Funds
• National Roads Authority — The Importance of Planning Infrastructure
• National Treasury Management Agency —
  The Evolution of the NTMA and the Introduction of the National Development Finance Agency
• O2 — O2 and the rise of Mobile Communications
• The Labour Relations Commission — A Brief History of Industrial Relations in Ireland
• Xtra-Vision — Pursuing A Growth Strategy

 
Irish Times Articles  (24/09/2004 – 27/05/2005)

• 27th May 2005 — Honing your skills and targeting your market are keys to success
• 20th May 2005 — How companies can learn to see themselves as others see them
• 13th May 2005 — Sins of the past have seen more regulatory focus on financials
• 6th May 2005 — Teamwork is the blood that fuels many successful organisations
• 29th Apr 2005 — Gama case places the spotlight on our treatment of foreign workers
• 22nd Apr 2005 — How to manage charitable activity
• 15th Apr 2005 — Patent protection is vital for inventions to succeed
• 8th Apr 2005 — Social responsibility makes good corporate sense
• 11th Mar 2005 — Broad-ranging skills base is necessary for successful career path
• 4th Mar 2005 — Problem-solving is vital for legal career
• 25th Feb 2005 — Manufacturing is an ordered process aimed at meeting deadlines
• 11th Feb 2005 — Personal touch needed for the hard sell
• 4th Feb 2005 — Thinking 'outside the box' is a crucial skill in a deadline-driven business
• 4th Feb 2005 — Business 2000 plays 'important part' in introduction of e-learning
• 28th Jan 2005 — Personal skills and integrity essential qualities in financial sector
• 21st Jan 2005 — Leaders are not necessarily born - they can be made
• 14th Jan 2005 — Enterprise in a host culture
• 17th Dec 2004 — Time for profit for the firms that planned ahead
• 10th Dec 2004 — Understanding clients key to growing firm
• 3rd Dec 2004 — Building right 'employer brand' gets results
• 26th Nov 2004 — Effective networking is key element of success
• 19th Nov 2004 — Building a serious marketing plan
• 12th Nov 2004 — New firms must consider location, location, location
• 5th Nov 2004 — Clear business goals a must for getting funds
• 22nd Oct 2004 — Celtic Tiger not enough to deter many from the green grass of the United States
• 15th Oct 2004 — Stretching productivity with alternative therapies
• 8th Oct 2004 — Widening opportunities open the way for life coaching
• 24th Sep 2004 — Real life enterprise provides a starting point for business students