7th Edition Case Studies

• AIB — International Expansion at AIB
• Amway — E-Commerce in Action
• Bank of Ireland — A Partnership Approach
• Bus Eireann — Medium for your Target Audience
• CRH plc — Understanding Organisational Structures
• Danone — The Danone Actimel Success Story
• Dell Computer (Ireland) —
  E-Commerce within Dell and how this New Way of Doing Business is Managed
• Department of Finance — The Importance of the Public Service Pay Policy
• Department of Foreign Affairs —
  The Planning and Significance of Ireland's Presidency of the E.U: January-June 2004
• Department of Health — Managing the Ongoing Implementation of the Health Strategy
• Department of Transport — Road Safety in Ireland
• Diageo plc — One Business, One Name! Managing a New Corporate Identity
• Enterprise Ireland — Developing Entrepreneurship in High Growt, Export-Oriented Businesses
• FIAT — Managing the Marketing Mix for the Launch of the New FIAT Panda
• Food Safety Promotion Board —
  Social Marketing- Voluntary Behaviour. Change Regarding Food Hygiene
• Health & Safety Authority — Chemical Safety in the Workplace
• InterTradeIreland — Opening the Island for Business
• Irish League of Credit Unions — Career Development within the Credit Union Movement
• Masterfoods Ireland Ltd — Celebrations'- A Case Study It's Worth Celebrating
• Microsoft — The Xbox Dream-It's Good to Play Together
• Musgrave Ltd — Continuous Improvement through Market Research
• National Children's Office — Building the National Children's Strategy
• National Development Plan — Supporting Research, Technological Development and Innovation
• National Treasury Management Agency — The National Debt and the Irish Economy
• NTR plc — Environmental Accounting- Social Responsibility and its Impact on Annual Reporting
• Office of the Civil Service and Local Appointments Commission —
  Career Investigation in the Civil Service
• The Office of the Revenue Commissioners —
  From Sole Trader to Employer. Supporting Enterprise Culture
• The Pensions Board — Factors influencing the Development of Pensions

 
Irish Times Articles  (16/01/2004 – 07/05/2004)

• 7th May 2004 — Doing the right thing can yield benefits
• 24th Apr 2004 — Good people and belief in your product go a long way in business
• 2nd Apr 2004 — Starting a business can be taxing
• 26th Mar 2004 — New firms should expect the unexpected
• 19th Mar 2004 — The benefits and costs of being Irish
• 12th Mar 2004 — Don't let complacency and success ruin your business
• 13th Feb 2004 — Successful branding involves more than just a name
• 6th Feb 2004 — Art of compromise can keep industrial relations sweet
• 30th Jan 2004 — Well placed sponsorship can work to the advantage of both sides
• 23rd Jan 2004 — Great expectations from multibillion NDP investment
• 21st Jan 2004 — Minister stresses key role of Business 2000
• 16th Jan 2004 — Good safety standards at work pay off for employers and staff